Since 1974, CENTURY 21 Broadhurst & Associates has served the Grand Strand area’s real estate needs. J.P. McAlpine, O’Dell Marsh and Rachel Broadhurst, all former real estate brokers with their own companies, organized the firm, McApine, Marsh & Broadhurst in October 1973.

In 1979, the three partners McAlpine, Marsh & Broadhurst decided to join the CENTURY 21-franchise organization, which they felt would change the face of the real estate industry, and CENTURY 21 & Associates was born! The industry was changing at break neck speed. Technology and computerization were taking over the real estate business. It was exciting to be a part of these events.

In the early 80’s, Mr. Marsh and Mr. McAlpine both retired, leaving founding partner Rachel Broadhurst and her husband Larry Broadhurst to continue with the firm. Subsequently, the name was changed to CENTURY 21 Broadhurst & Associates.

CENTURY 21 Broadhurst & Associates continued its successful growth and Rachel Broadhurst became increasingly recognized as a predominant figure within the real estate community:

Honored as a SC Distinguished Honor Board President three times, Career Woman of the Year, South Carolina Realtor of the Year, Myrtle Beach Realtor of the Year. She was the Century 21 2008/09 Broker Council President for South Carolina and served as President of the local Association of REALTORS on three different occasions.

And if that wasn’t enough, she even found time during her career to serve the community she so loved in numerous elected positions as well: Myrtle Beach Planning and Zoning Commissions, Myrtle Beach City Council and the Better Business Bureau.

Rachel was always known for a smile, a kind word and her speedy response to any difficulty…

“You don’t have a problem, until it’s a problem”

Her vision, for the company’s continued success, was secured by surrounding herself with some of the most qualified, dedicated and well-trained professional salespeople and staff in the industry.

In 2010, after Rachel’s untimely passing, Jamie Broadhurst assumed the role of President of the company, and with his father Larry Broadhurst, have adamantly maintained their commitment to the founding principles of CENTURY 21 Broadhurst for the future:

“The changes our company has witnessed in the community and industry are just beginning, and during the next two decades will far surpass those that we have seen. Today the public is more informed and more demanding than at anytime in our history. And in order for us to meet the challenges and go forward, remaining strong, successful and committed to superior service for you and your family, we can’t forget where we’ve come from nor how we got here.”

CENTURY 21 Broadhurst & Associates is

Smarter … Bolder… Faster…

One of the most valuable assets our sales professionals can have is knowledge… not only of the neighborhoods in the markets we serve, but knowledge about the changes and innovations in the real estate and mortgage industries.

At CENTURY 21 Broadhurst, we hire professionals not only for what they know, but for how much they want to know about their profession. Simply put, we hire professionals who thirst for knowledge…because our goal is to ensure that they are equipped with the tools to do their job… serving you, our valued clients.

Ongoing training is vitally important to us. In today’s global economy, market conditions change rapidly. The volume of information – and misinformation – in this digital age is delivered to customers faster than ever. Often that information affects the economy of our local area, but not always. And it’s critical that our sales professionals know the difference… to better inform and advise our clients.

Smarter … Bolder… Faster…

In addition to being well-trained and abreast of today’s dynamic real estate market, our staff, management and more than 75 sales professionals have a combined total of over 600 years in the Real Estate industry! The rapid growth of the Grand Strand area coupled with the choices that prospective buyers and sellers face makes for one of the most competitive real estate markets in the country. Experience in this unique environment has given our professionals an advantage proven to be key in satisfying our clients for almost 40 years!!

Smarter … Bolder… Faster…

In today’s digital environment Century 21 Broadhurst takes pride in being more aware, more active, and more responsive to our clients’ needs than ever. The market expects it …and you deserve it!

We’ve made substantial investments in developing and maintaining a website, century21broadhurst.com, to provide our clients with the necessary information on who we are and what we do. And, we’re constantly improving our positions on the most innovative internet websites and search engines in order to maximize exposure. That translates to more people seeing our listings, and that produces faster and higher sales!

Our clients can follow us on Face book, Twitter, Linked In, You Tube, Flicker….and keep informed on the latest news and views on real estate trends in the entire Grand Strand area.

With information literally at your fingertips, nobody meets your real estate needs faster and more efficiently than the Century 21 Broadhurst Agents… they truly are:

Smarter. Bolder. Faster.