The holidays are a magical time of year... unless you are trying to sell your home, that is. The holiday season is one of the toughest times of year to sell a home. The weather gets chilly (yes, sometimes even in South Carolina), the landscape is bare, and people are traveling to visit with family and friends. Holiday visitors are the bright spot in the Myrtle Beach real estate market during the holidays. Here are the top 5 tips to entice those holiday visitors to set down the pecan pie and spend some time looking for their new home in Myrtle Beach.
Tip 1: Choose the right realtor
If you are selling your home during the holidays, you want to make sure the realtor you choose is just as invested in selling your home this season as you are. Ask what their plans are for the holidays and if they'll be available and in town. The last thing you want is a motivated buyer with an offer and your real estate agent is on a Caribbean island and unreachable until January!
Tip 2: Price to sell
With the holidays being such a difficult selling season, do your price slashing before you list your home for sale. Entice buyers with your best offer to capture their interest. During busier selling seasons, you can list your ideal price and then drop the price if needed. In slow selling seasons, like the holidays (and wintertime, in general), your best bet is to put your best offer out from the start.
Tip 3: Show all seasons
Just because you are selling your home during the holidays doesn't mean you can't show buyers what the home is like during the spring and summer. If possible, include photos from all seasons so buyers can see themselves living there all year long.
Tip 4: Create subtle holiday ambiance
Simple holiday touches are best when selling your home during the holidays. Use neutral instead of religious fall and winter decorations to appeal to different types of homebuyers. Create a cozy atmosphere buyers won't want to leave: turn up the heat a few degrees, drape a fuzzy blanket over the armchair, and set out a plate of homemade holiday goodies like you would for any family guest.
Tip 5: Don't forget the outside
Curb appeal matters - even in winter and especially during the holidays. Clean the gutters, make sure walkways are clear of ice or snow (or sand...), rake the leaves, and leave the holiday lights on.
Selling your home during the holidays can be a challenge. With the right approach and a go-getter real estate agent from Century 21 Broadhurst, holiday time can be just the right time to find the best buyer for your home.